It will continue to be an important piece of the puzzle over the next ten to 20 years, as we consistently maintain this approach to business.”, Yigit Sezgin, Chief Commercial Officer at Accor, also asserts that the merger will accelerate market penetration for the group. French hospitality giant Accor, the largest hotel operator in Europe, has agreed to merge its boutique properties with a U.K. hotel operator called Ennismore. We inspire our audience of meeting and event professionals to dream big—and create brilliant experiences that delight attendees, achieve desired results and elevate the impact of the meetings industry. Smart Meetings is the leading meetings industry publisher and voice of inspiration for meeting professionals. Sharan Pasricha, founder and CEO of Ennismore, and Gaurav Bhushan, CEO of Accor Lifestyle, will cooperatively lead the new lifestyle entity, of which Accor will own two-thirds and Pasricha one-third. Accor says it will also buy out its partners in the Mama Shelter and 25hours brands. The planned combination also envisages the formation of a new company which will hold all the leased assets under the combined entity’s brands. Accor has revealed plans to join forces with Ennismore, owner of the Hoxton Hotels, to create what it claims will be the largest and fastest growing player in the lifestyle sector. “That really enables us to ensure that every brand we have has a mission, a purpose, a reason for being,” he says. The chief executive for Accor Northern Europe talks to Katherine Price about seeing staffing shortages across Europe, tapping into the 'bleisure' market and growing its lifestyle division. Together with an original introduction by the editors, the 43 seminal papers in this book address the key focuses of the subject, including the theories, nature and measurement of innovation in services, and other concerns, such as the role ... With this combination, we are putting together an unrivalled portfolio of unique brands that appeals to owners, partners and guests, supported by the greatest set of talents in the industry, state of the art distribution and tools and a common ambition to continue to grow and innovate. “Scale matters: if you combine the pipeline and portfolio that Accor brings, along with our offerings, and the collective ambition of our global development teams, then you have created great opportunities for the coming years.”. “We have an interesting mix of brands, some of which have originated in the US, and others in Europe. Sharan Pasricha. French hospitality giant Accor's recently announced partnership with Ennismore can be seen as agility in the face of adversity. Whilst some hotel … Historically, it has been focused on the mid-priced and budget segments, but is increasingly expanding into luxury outlets. . We are more than 260,000 Heartists placing people at the heart of what we do, and nurturing real passion for service and achievement beyond limits. “I have been fortunate enough to be a part of this journey from the beginning,” says Bhushan. Packed with clear and practical tips, tools, and examples from organizations including ING, Expedia Group and ADEO, this book is essential reading for anyone looking to develop a happy, productive, high-performing environment in which ... Founded in London in 2011 by entrepreneur Sharan Pasricha, Ennismore develops, operates and . Found insideIn 1988, a retired schoolteacher named Pius Fernandes receives an old diary found in the back room of an East African shop. I'm passionate about how brands make you feel, from the personalised digital experience to the design, and with an incredible team of operators and creatives around me, we have expanded The Hoxton across the globe; reimagined Gleneagles; and crafted unique restaurant and bar concepts. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. This exciting autonomous entity with Accor - one with culture and brand purpose at its heart - allows us to come together to build on our combined portfolio of unique lifestyle brands, accelerate our growth and explore new markets. We care about protecting your personal information. Through the all-share merger, a new autonomous entity operating under the name Ennismore will bring together a portfolio of brands that . The combined entity, at its inception, will comprise 12 brands with 73 hotels in operation with a committed pipeline of more than 110 hotels. A unique new series for business travelers going to third world emerging countries to explore business opportunities. In November 2020, French hospitality giant Accor announced that it had entered a new partnership with Ennismore, an innovative, independent operator, in order to form the world’s leading lifestyle entity, bringing together two of the sector’s biggest players in a game-changing move, which would set the tone for a myriad of exceptional, guest-centric experiences under 12 world-class brands. Accor has confirmed it plans to merge with Gleneagles owner Ennismore as part of a bid to become the world's largest operator of lifestyle hotels. Accor inks deal with Hoxton owner. Altogether, some 110 hotels will fall under the new umbrella, with another 70 “under active discussion,” according to a press release by the companies, which also said more than 150 restaurants and bars may be affected. In Europe, a shift to QR codes, digital payments, as well as safer options across the board reflect flexibility, but the human factor has never lost its importance for the lifestyle entity. Article - Accor and Ennismore to Merge 12 Brands - Through this all-share merger, a new autonomous and fully asset light entity will bring together an unrivalled … We work every day to create hospitality experiences that have a positive impact on the planet and communities in which we operate. “We’re in the business of making sure our guests are inspired by what we do every day. Gaurav Bhushan, CEO of Accor’s Lifestyle operations said: I very much look forward to our journey together. “We’re always trying to stay one step ahead. Through this all-share merger, a new autonomous and fully asset light entity will bring together an unrivalled portfolio of . I look forward to working with Gaurav and, on this exciting next chapter as we become an unrivalled player in the hospitality industry.”. I look forward to working with Gaurav and Sébastien on this exciting next chapter as we become an unrivalled player in the hospitality industry.”. (The closing is expected in the first half of 2021.) Tina Luppino from AV Firm shares her tips for budgeting and Covid considerations. “The autonomous portion caters to what the customer can touch and feel; everything from brand experience and product, to design, social media, and marketing would fall under this facet, which requires very specific skillsets and mindsets for operations and development.”, Ennismore, with the support of all of Accor’s regional hubs, is set to drive customer-centric areas through a heavily brand-focused setup. He believes that, given the nature of how Ennismore’s business model is split between stays and F&B, recovery is bound to be quick. Found insideThrough Chris’ own journey of an ordinary person seeking God’s good in the world, this book will: Empower you to make a difference where you are Redefine good according to God’s metrics of small, simple things with great love Bring ... Registration on or use of this site constitutes acceptance of our terms and conditions and privacy policy. The entrepreneur, who had spent most of his career building brands and telling stories that underline authenticity, believed that Accor had been adopting this exact approach with its acquisitions. From imperial residences and aristocratic estates to hotels and urban mansions, Abandoned Places tells, in 170 striking images, the stories of more than 130 palatial ruins from across the world. We’re also exploring partnerships with the best operators in F&B and entertainment. These brands will be at the center of the global lifestyle platform. The deal will also see Accor acquire the remaining shareholding of … The Ennismore JV will boost our growth by giving us even more credibility in this field.” Both Bhushan and Pasricha also believe in the importance of adapting to local markets. “Whereas we love running multiple projects and operations, the pandemic shines a spotlight on the importance of streamlining efforts,” Pasricha remarks. . "Joining forces with Sharan and Ennismore’s talented teams will be a major step in Accor’s development strategy. With this combination, we are leading the hospitality industry by creating the largest and fastest growing ecosystem of world class brands. We’re very excited to bring these fantastic and fun concepts into the region, as we aim to become the LVMH platform in this field through strong partnerships in food and beverage concepts and lifestyle brands, which will aid us in penetrating this dynamic market at a faster rate.”, This is the sentiment that is echoed by Louis Abi Abboud, Vice President, Development - Middle East, at Accor when asked to explain his enterprise’s keen interest in the lifestyle domain at this point in time. A new paperback edition of the first book by the bestselling author of A History of the World in 6 Glasses-the fascinating story of the telegraph, the world's first "Internet," which revolutionized the nineteenth century even more than the ... With brands such as Faena, SLS, 25 Hours, guests can expect to see the unique propositions which stand out in terms of look, feel and service provided to them.” And what would venturing into new markets while maintaining brand essence require? Europe's largest hotel brand, Accor, has struck a deal with London-based hospitality owner and developer Ennismore to form a group of hotel and hospitality brands.. Speaking about Ennismore’s upcoming openings, Pasricha references SLS Dubai Hotel & Residences, which is set to welcome guests, residential, hotel and local alike, in the second quarter of 2021. The deconsolidation of the existing leases will have a €52m positive effect on Accor’s consolidated net debt in 2020. With this combination, we are leading the hospitality industry by creating the largest and fastest growing ecosystem of world class brands. “The last year has really shown us how working together strengthens the entire industry.”, Speaking with respect to the MEA specifically, Willis believes such collaborations will also prove enticing to patrons in the region, with them able to look forward to unique properties, which will bring a complete new look and feel to the hospitality landscape. Accor is also developing lifestyle hotels. Growth will be accelerated, building on a strong footprint in Europe and the U.S., and a rapidly expanding presence in Asia Pacific, the Middle East and South America supported by Accor’s development teams. Closing is expected to occur in the first semester of 2021 and is subject to the employee consultation process and customary regulatory authorizations for projects of this type. Accor has announced it is merging its lifestyle brands with London-based group Ennismore, owner of The Hoxton hotel chain. The world needs this book and will profit from it in manifold ways." —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley Microsoft, Google, eBay, Staples, Genentech, Starbucks, Nike, ... Left to right: Louis Abi Abboud, Vice President, Development - Middle East, Accor, and Mark Willis, CEO - India, Middle East, Africa, and Turkey, AccorSource: Accor. Named as one of Condé Nast Traveller’s “50 People Changing the Way We Travel,” Pasricha leads a team of over 150 employees in his London and New York offices, and 2,500 across his hotels and restaurants. “Lifestyle will undoubtedly be the ‘name of the game’ in the hospitality industry for years to come, and Ennismore will be a game changer for Accor. Isobel Lee. He has returned to celebrate the heroic memory of his dead father. But within hours of Osvald's homecoming his mother is forced to unearth the past and reveal its terrifying ghosts. While the merger isn't about adding thousands of hotels … Partnering with Ennismore’s founder Sharan and his great teams will take our Lifestyle ambition to a new and exciting level. Accor and Ennismore have entered into exclusive negotiations to create the world's largest operator of lifestyle hotels, which is the sector experiencing the strongest growth in the industry. The new entity will take the name Ennismore and will serve as the "umbrella" group for the following brands: The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25Hours, 21c Museum Hotels, Tribe, Jo&Joe . “I consider Accor’s Mondrian Doha to be the best hotel in the capital,” remarks Bhushan. Ennismore and Accor have entered into 'exclusive negotiations' to become a combined entity that will comprise 12 brands, with 73 hotels in operation and a pipeline . “That, coupled with the might of Accor’s distribution and global development team and network around the world, is what makes this the most compelling lifestyle partnership that this industry has seen in decades.”. Smart Meetings © 2021 Bright Business Media LLC. According to Bhushan, Accor’s brands, from very high-end and luxury lifestyle, to more affordable names such as Mama Shelter, 25hours and Tribe are booming across all price points. The young serial entrepreneur founded the business in 2011, and he oversees the overall strategy of Ennismore and its brands. The Accor Lifestyle CEO concludes his interview on a very positive note: “The luxury business is as strong as ever; the pandemic has reinforced the significance of hotels as safe havens. “Lifestyle, entertainment, places with a soul have been at the heart of our development and growth strategy over the last years. Read more. The owner operator of The Hoxton and Gleneagles is to enter into a merger … Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc. A Look Into How Dubai's Hotels and Resorts Are Adjusting To The New Normal, CEO India, Middle East, Africa, and Turkey, Mark Willis, local influence, which relates to their location, Experiences Matter: Yigit Sezgin, Chief Commercial Officer - MEA, Accor, On How The Hospitality Brand Is Driving Its Offerings In The Post COVID-19 Era, F&B outlets have become destinations in their own right, catastrophic aftermath of COVID-19 for travel and tourism, F&B constituting half of the group’s revenue, Dubai honoring its status as a global hub, The Road To Recovery: Accor MEA CEO Mark Willis On Taking A People-Focused Approach, Immediate Wins, And Bouncing Back. An innovative way of thinking about debt crises and the sixth largest worldwide,! The importance of political motivation, rather than religious conflict Ennismore develops, operates and new Ennismore fees... Pipeline fees manages and franchises hotels, and others in Europe, and beyond, irrespective of their brands properties! 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